With Instagram, TikTok, Facebook and Twitter all moving towards being the superior social platform, what makes them stand from the rest?
Nowadays, there are tons of different apps and media that keep us entertained. A single app can keep a person occupied for hours. This is the main objective of an app. The goal is to keep you on the platform. The longer you remain, the higher the revenues from ads and the more they can make. In 2021, TikTok had 656 million downloads across the globe which was more than Instagram and Facebook. With just 6% of that 656 million users reportedly spending more than 10 hours per week on the app, they’re doing things right.
Every app is trying to implement new features to cannibalize the other apps. Snapchat is an excellent example of this. Twitter is a fan of crypto and has also taken down Clubhouse by introducing their Spaces function. Instagram places its shopping tab right in the middle to encourage shoppers to remain on their site. They’ll keep trying new things and compete in this battle.
Technology giants and developers have been constantly pushing the boundaries regarding the apps you can install on your smartphone. This article will help you decide which one is the best to serve what purpose. Vine (RIP) is one of them. It is an application for short-form video has made them extremely popular and they have been revived by TikTok. Other platforms have also entered the space thanks to TikTok’s success. Instagram has Reels, Youtube has Shorts. Creators can copy and paste content from their TikToks to reduce their workload and increase views (and revenues).
Although every platform offers a chat or direct messaging option, not all platforms are alike. Although Facebook continues to witness impressive downloads, they’ve created Messenger their chat application. This is a bit redundant. Instagram’s (who is owned by Facebook) chat function is on the same app and offers additional sharing and media options. Having your features streamlined and easy to use provides a better customer experience.
All it boils down to is what entertainment you value. If you’re primarily an avid reader or keep up to date with current events, Twitter and Reddit seem like the ideal choices for you. If you like to argue in the comments section with others around the world, check out Instagram as well as Facebook. There’s something for every person. There are numerous apps that are competing for your attention. It is essential to choose an app that entertains you and gives meaningful social interaction.