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Apple Unveils New Apple Watch Pride Edition Bands

Apple(r), in celebration of Pride Month, is releasing two new Pride Edition bands featuring dynamic Pride watch faces. The Pride Edition Sport Loop this year features a color gradient that incorporates the word “pride”. Apple has also launched a new iPhone(r) pride campaign that Instagram users can use to capture the essence of LGBTQ+ artists and figures.

Jin Lee Baobei is an experimental street dancer. She was photographed on iPhone 13 Pro by Collier Schorr. Baobei states that pride is an essence that affirms that you can change, grow and be yourself. (Photo by Business Wire).

Apple is proud to continue its support of LGBTQ+ advocacy groups. These organizations include Encircle, which provides life-affirming programs for the LGBTQ+ community, and The Trevor Project, which is the largest suicide prevention and crisis intervention group for LGBTQ+ youth. Equality Federation Institute and Equality North Carolina are supported by Apple. Equality Texas, Gender Spectrum and GLSEN are Human Rights Campaigns, ILGA World, The National Center for Transgender Equality (PFLAG), and SMYAL are other advocacy organizations Apple supports. The Apple Watch(r), Pride Edition bands and watch faces, now in their seventh year, show how Apple supports and stands with the LGBTQ+ community.

Pride Edition Sports Loop

This unique design was created by members and friends of the LGBTQ+ creative community at Apple. Apple’s Sport Loop design is durable and flexible. Apple removed several double-layer nylon-woven loops from the band using a new technique. This revealed the word “pride” in cursive style, inspired by the original “hello”, greeting that was displayed on the first Macintosh(r), in 1984. It gives the word a unique, three-dimensional feel.

The team created a color gradient that combines the original rainbow colors with other pride flags. Light blue, pink and white represent transgender people and gender-nonconforming people, while black and brown symbolize Black and Latinx communities. These colors are also for those living with HIV/AIDS or who have died from it.

Pride Threads Watch Face

This new watch face was inspired by multiple pride flags and combines colors to show the strength of the LGBTQ+ movement. Each strand of bright thread, mirroring the Sport Loop’s woven loops, contributes to the overall look of the watch face. The threads change color when the Digital Crown(r), on Apple Watch, is turned, tapped, or raised by the user. Apple has also included new App Clip functionality in the band packaging. This allows customers to quickly access the new matching watch faces.

Pride Edition Nike Sport Loop

The Pride Edition Nike Sport Loop is a celebration of all things rainbow. It comes with a matching rainbow-colored Nike Bounce Face that goes along with the new band. The Sport Loop, which is part of Nike’s Be True line, honors those who have made sport more accessible for future generations and inspired others to live the joy of being themselves. Nike’s wider commitment to the LGBTQ+ community includes Be True. This is in addition to its focus on advocacy, education, and recognition.

New Shot on iPhone Pride Campaign

The Shot on iPhone Pride campaign will feature imagery from an impressive group of intersectional creators. It will highlight images from queer pioneers at historic places, such as Paulista Avenue and Harvey Milk Plaza in San Francisco. The series will be available soon on @apple Instagram. It will feature images from Ryan McGinley in New York, Evan Benally Atwood in Arizona, Meinke Klein at The Homomonument, Lydia Metral in Plaza de Chueca, Madrid, and Collier Schorr in Harvey Milk Plaza, San Francisco.


  • Pride Edition Sport Loop, and Pride Edition Nike Sport Loop are both available for $49 (US).
  • The Pride Edition bands can be ordered now at or in the Apple Store(r). They will also be available at Apple Store locations starting May 26. You can also order the Pride Edition Nike Sport Loop at
  • The new Pride watch face is available now. It requires Apple Watch Series 4 and later running watchOS(r 8.6), iPhone 6s and later running iOS 15.5.
  • Compatible with all Apple Watches: Both the Pride Edition Nike Sport Loop and Pride Edition Pride Edition Sport Loop.

The introduction of the Macintosh, Apple’s 1984 personal computer, revolutionized personal technology. Apple is the global leader in innovation today with its iPhone, iPad, Mac and Apple Watch. Apple’s five software platforms, iOS, iPadOS macOS, watchOS and tvOS, provide seamless experiences across all Apple devices. They also empower users with groundbreaking services like the App Store and Apple Music. Apple’s over 100,000 employees work hard to make the best products possible and leave the world a better place than it found.


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